The Billionaire boys are ready to fly from Saint Moritz to Capri, where they will land at the Four Seasons hotel in Milan to attend the show and pick out the right clothes there.

Philipp Plein knows that the jet-setting package doesn’t feel like loud novelty; rather, they stick to an understated sartorial uniform, only slightly updated to match the tony destinations they visit in different seasons.

The range of tonal neutrals that paraded down the catwalk – beige, summer white, gray and occasionally chocolate brown and anthracite – let fabrics and silhouettes speak for themselves. Plein should get the credit for fueling the Billionaire fashion statement with improved and luxurious tailoring, in the beautifully cut topcoats and smart single-breasted short suits, worn with polo shirts. “Summers get very hot. I started wearing shorts, which I have never done before in my life,” he said.

In his buttoned-up vision of masculinity, there will be room for ease next spring, in slightly more casual looks with attractive flared trousers paired with tonal bomber jackets and a workwear suit consisting of cargo trousers and an overshirt, both made from tailor-made textiles.

It’s fair to say that when he spoke backstage about his efforts for the brand in the spring of 2025, he sounded like a different man than the maximalist he usually is. “We don’t want to be fashion. Fashion is not our passion here,” he said. “It’s all about the materials, the qualities.”