Gucci has unveiled its latest Fall/Winter 2024 men’s campaign in the vision of Creative Director Sabato De Sarno.

Chic and stunning: De Sarno’s first men’s collection for Gucci is truly fascinating. It’s statement tailoring and impeccable silhouettes with a rockstar edge. ‘Monochromatica’ is redefined with Gucci codes, featuring classic double G symbols and deep, rich swatches in leather and textured fabric.

The styling is cool: a cast of models coexisting in the past, present and future tells a unique story yet connected by a common thread of passion, friendship, fears, dreams and memories. Seasoned catwalk models such as Clement Chabernaud and George Barnett, alongside new faces, bring the campaign to life.

What we absolutely love is the combination of classic and new, hard and soft, rough and refined. The dualities represent a new kind of beauty that we have come to love and enjoy, now House under the creative direction of De Sarno.

Here’s a first look at the Gucci Fall/Winter 2024 men’s campaign.

(All images by Gucci)

This article first appeared on Lifestyle Asia Kuala Lumpur