Dollar Tree Shopper finds dupes for the regular, Sun Bum

A characteristic of the 1920s is the increasing popularity of the ‘dupe’.

Products, previously known as a counterfeit or imitation, are now publicly marketed as suitable substitutes for people who want to achieve similar effects with products that cost much less.

The term has even permeated personal and body care at the drugstore, where brands available at Target and Walmart are mimicked at bargain stores like Dollar Tree.

Shopper Victoria Sofia (@victoriasofia.m on TikTok) shared her most recent visit to her local Dollar Tree location, where she noticed that several items in stock looked strikingly similar to items she had seen on the shelves of her local Target.

Dupes at Dollar Tree

“Dollar Tree came through this week with all the luxury dupes,” she says in the video.

She shows off the first product, a toning solution with glycolic acid, which “looks exactly like The Ordinary toning solution.” She then shows a cocoa butter stick and compares it to the Vaseline cocoa butter stick.”

“They also had a fragrance-free version that looks like the original, which costs about $7 at Target, so that’s great,” she says. “Then I found this hemp lotion in the same pineapple scent and this one in the same original scent, and they cost $20 at Target.”

She says she also found shaving cream, body wash and mini powder puffs that were reminiscent of items from brands like EOS, Olay and Real Techniques, respectively.

The Daily Dot has reached out to Victoria Sofia via comment on the video and email, as well as Dollar Tree via email about how they source such products.

@victoriasofia.m Dollar tree dupeees 🛍️ #dollartree #dollartreefinds #dollartreehaul #dollartreemakeup #dollartreemusthaves #boujeeonabudget #shopping #shopwithme #affordableskincare #affordablemakeup ♬ original sound – Victoria Sofia

Are dupes worth it?

While products may be marketed and packaged in a manner similar to other popular options, this does not always mean they will perform similarly. It can also be difficult to tell whether a product actually performs similarly to its more expensive counterpart, defeating the purpose of the cheaper product for many of its target customers.

Combined with influencer marketing, the rebranding of counterfeit and counterfeit items as fashionable has taken a toll on the wallets of target audiences, as reported by the Washington Post. The one-sided sale of clothing, accessories, makeup, and even snacks from places like the TikTok store has left many customers dissatisfied with their items that are supposedly a one-for-one version of a product that’s just out of reach is.

Some influencers have built entire followings around the products available at Dollar Tree, which are similar to items found on the shelves of major retailers. From claiming that branded items are on the shelves in disguise to advising which products can be considered dupes, content from discount store shoppers is quite common on TikTok.

Viewers encouraged Victoria Sofia to compare the ingredients themselves, to see how close they were to being a one-to-one dupe of the products she claims are similar.

“Please check them out on the Yuka app, I’m curious to see how they rate,” one commenter wrote.

“You have to compare the ingredients! I would like to see that!” echoed another.

“Are the ingredients the same?” someone asked.

Others asked where her Dollar Tree store is located because their local branch of the discount chain doesn’t have inventory similar to what she showed.

“Which dollar trees are you all going to because none of the mines have these products,” one commenter wrote.

“All my dollar tree has is a long line and one cashier,” one commenter wrote.

“I think my dollar tree is broken,” said another.

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Brooke Sjoberg

Brooke Sjoberg is a freelance writer for the Daily Dot. She graduated with her bachelor’s degree in journalism from the University of Texas at Austin in 2020.

Brooke Sjoberg