Companies are embracing a 42% increase in collaboration

Wripple has created a platform that connects businesses with freelancers and shows that there is a trend of more and more businesses turning to freelancers, arguing that they offer excellent value in terms of cost-effectiveness and are suitable for longer-term use. The trend, which some are calling the “freelancer economy,” reflects how companies are becoming more comfortable with independent professionals who can work on tasks like social media management and even web design. Together with MDRG, Wripple conducted a study to assess this changing work landscape from the perspectives of both the freelancer and the company.

According to the survey, almost 90% of companies surveyed said they wanted to work with freelancers in a greater capacity this year. This is an increase of 42% from 2023. About 82% of freelancers said they would like to accept more job offers this year. This is an increase of 51% compared to 2023. Many freelancers want to work on individual projects and do not want a ‘boss’ always present during their work. In 2022, McKinsey & Company conducted a study that showed that individuals want to work independently, rather than under the company. This trend is especially visible among Generation Z, compared to most older generations.

According to the American Opportunity Survey (AOS), 36% of people in the US who worked were independent workers. This makes up about 58 million of America’s total population. In 2017, only 27% of employed people were self-employed. 25,062 Americans were surveyed and 5,280 of those who worked independently described their work style as liberating and optimistic. But there were also some disadvantages, such as a lack of healthcare and stability. Now companies only hire workers when they need them most. Freelancers work with flexible hours and you can stop working with them when your work is done.

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