Recent research by the plant-based chef duo BOSH! reveals that nearly half of the UK’s plant-based population (49%) is male. This finding challenges the traditional view that women are more inclined to adopt meat-free diets. Historically, men have faced social pressures to conform to masculine norms, including eating meat, as noted by the Vegan Society. Many men worry about stigma when considering a vegan lifestyle.

A study by the University of Zurich adds that in countries with high gender equality and development, gender differences in meat consumption are more pronounced. People in these nations feel freer to express personal food preferences, leading to a trend where men eat more meat, and women eat less.

The Vegan Society previously reported that only 37% of UK vegans are male, but 41% of UK men showed interest in veganism. This discrepancy might be due to some men following plant-based diets without identifying as vegan. Variations in survey methods could also influence these differences.

Geographically, London’s plant-based adoption rates are the highest at 15%, with the Southeast at 14% and the Northwest at 11%. Conversely, regions like Northern Ireland (2%), the Northeast (4%), and Wales (5%) show lower rates. Health is the primary motivator for 49% of plant-based eaters.

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