The foldable mobile phone market is seeing more and more devices from different brands and prices are now dropping. Although Huawei was one of the pioneers in this market, the company faced a huge setback due to the US ban. Undeterred by the ban, the company is now planning to expand its foldable lineup by introducing a new small foldable phone in the Nova series. According to popular Weibo tech blogger “@Uncle Watching the Mountain”, the codename of this device is Poseidon and it will be officially launched on August 6th. This phone will be Huawei’s cheapest foldable phone, with a specific target market.

Target market

The nova series small foldable phone is designed with young people in mind. Huawei plans to make foldable screen technology more accessible by offering this phone at a lower price. As the first small foldable phone in the nova series, it aims to combine affordability with the advanced features usually found in flagship models. This approach will help Huawei tap into a wider market segment and encourage more users to embrace foldable screen technology.

Specifications and performance

The small foldable phone from the nova series is expected to share many of the same specs as its flagship counterparts. It will likely come powered by the Kirin 9010E chip, the same as the recently launched Pura 70 Beidou Satellite Messaging Edition. The Kirin 9010E has a CPU configuration of 1×2.19GHz Taishan core, 2×2.18GHz Taishan core, and 3×1.55GHz Cortex-A510 cores, with a Maleoon 910 GPU clocked at 750MHz.

Compared to the Kirin 9010, the Kirin 9010E has a slightly lower CPU supercore frequency. However, the rest of the specifications remain pretty much the same. This ensures that the small foldable phone from the nova series delivers strong performance while keeping the cost low.

Design and usability

One of the notable changes in the small foldable phone from the nova series is the design of the external display. Unlike the Pocket series, the small foldable phone from the nova series should feature a larger display. This will improve the playability and usability. This design change will probably make the phone more user-friendly and versatile, appealing to those who prioritize both style and functionality.

Pricing and market strategy

As a volume selling model, the small foldable phone from the nova series will have a competitive price. The starting price of this device is expected to be around 5,000 yuan ($690). This makes it one of the most affordable foldable phones on the market. This aggressive pricing strategy is intended to attract new users and expand the user base of foldable displays. By offering a high-quality, feature-rich device at a lower price, Huawei aims to position itself as a leader in the affordable foldable phone segment.

Conclusion

Huawei’s small foldable phone, the Nova series codenamed Poseidon, is a strategic move. It aims to make foldable screen technology more accessible to a wider audience. With its competitive pricing, advanced specifications and user-friendly design, this phone should attract younger users. It also has the potential to expand Huawei’s market share. The launch of this device on August 6 marks an exciting development in the world of mobile technology.

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